Xbox 360, Wii & PlayStation 3
The console market is quite interesting to observe. Among the biggest players we have Nintendo Wii, Microsoft Xbox360, and Sony Playstation 3. It can be clearly seen that all of the consoles are backed up by large corporations, which have years of experience in selling games and consoles. Both Xbox 360 and Playstation 3 have games with very good graphics thanks to the technical specification of the consoles, while Wii stays a bit behind. Remarkably, Nintendo Wii sales are growing and they outsell the other two more technologically advanced consoles. While it might seem that it is hard to know why the market is behaving in such a way, I think that it is quite clear to the trained eye. There are three main reasons behind this:
• Wii has very entertaining controls, which require people to move their hands and swing their arms like never before. Wii has even its own use in physical therapy. Because of the innovative controls, Wii games are very original. Gamers really feel like they are participating in the in-game activities thanks to the Wii controller.
• There are a lot of fun games on Wii. It might be due to Nintendo signing deals with many gaming studios. After all, Nintendo is a huge corporation and a lot of developers want to cooperate with it.
• Wii also appeals to a younger audience, which might explain its popularity. There are a lot of games designed especially for children or for younger gamers. Since children have usually a lot of time to play games, they often convince their parents to buy them a gaming console.
Of course, it does not mean that Nintendo Wii is vastly superior compared to other consoles. It may simply mean that it caters to a slightly different market.
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