Leaning with Intent

What Are Conversions and Impressions?

You might have noticed that I use the terms conversions and impressions from time to time, but I might have not explained them properly. To begin with, those are terms often used in affiliate marketing. You might have heard advertisers who use Google Adsense to use these terms quite often. Impressions are the numbers signifying the amount of times the page with affiliate ads has been visited. Since it is easier to manipulate the impressions count then conversions, usually you are not going to be paid solely because of high amount of impressions. On the other hand, conversions signify how many visitors performed an action you were paid for. Conversion rate is usually lower than 10%, and as a matter of fact it is often even lower than 0.5%. Conversions are actually the ratio of sales to impressions. So, for example, a 10% conversion rate would indicate that 1 in 10 people who visited a specific website decided to make a purchase. Impressions and conversions are a very important part of a marketing strategy. There are many people who specialize in maximizing the conversion rate, and what they do is they try to attract as many visitors to a website as possible. The amount of conversions will also depend on the attractiveness of a website. If there are enough call to action buttons, a visitor is a lot more likely to make a purchase. As a result of this, there will be also more conversions.