Leaning with Intent

Postcards and Promotion

I believe that more companies should promote themselves with postcards. The postcards that I am thinking about are full-color postcards that can attract the attention of even the most demanding customers. Even quality postcards can be affordable. You might wonder why postcards are such a good way to promote a company. Most homes have TV, many homes have an Internet connection, but all homes have mailboxes. This is what makes postcard mailing services stand out from the crowd. Comparing to emails, postcards have a lot higher chances of being read. Why? Because people are not willing to throw a postcard into a trashcan as soon as they receive it. Having said that, a person who opens his email account will not hesitate to throw the spam directly to the trashcan without even reading it. Postcards are a lot more personal than emails. If you receive a postcard, you have a chance to touch it, look at it, and feel it in your hands. Postcards are also better than letter in envelopes, because the recipient does not have to open a postcard in order to read the message.