One technique that is often used by top bloggers is linking to older posts. One might ask a question, why should I do it, and how will it benefit my blog? Will my readers want to read older posts? I think that there are a few reasons why you should be linking to your older posts:
Not all of your visitors read them. You will to realize that not everyone joined your blog from day one. By linking to older posts you are giving them a chance to read older posts. Otherwise, they would probably never see them at all.
Some information takes a long time to get out of date. Especially, if this is not something very specific which changes often, but rather a more general information. Posts containing such information are those kind of articles you want to be linking to.
Often readers want to go deeper into some subject, and if they will not find what they seek on your blog, they will go to another one. Allow them to refer to your other articles for more information.
It would be a shame for your most valuable posts to be hidden, especially if you have been blogging for many years or months.
I believe that linking to your older posts is a great way to emphasize those articles, which contain useful information and deserve to be mentioned.
May 10th, 2012 at 12:38 pm
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